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The new concept Ann Taylor on Michigan Ave when it opens next month will be more boutique-like and tech-y. This will be the only Ann Taylor store in Chicago to have these new features and pretty much one of the only Ann Taylor stores anywhere to have these features.
The store will have the focal point of the most forward looks in the middle of the store styled on a runway of mannequins lining the middle of the store, making it easy to shop the best looks of the season. Then you'll be able to shop the looks with "shops within the shop" suit shop, casual shop and an accessories shop.
In addition to switching up the lighting to be more flattering, the dressing rooms will have multichannel touch screens that allows customers to easily find products and information. They'll also look more modern-feminine with understated floral wall decals and a private lounge area with back lit mirrors
· Ann Taylor [Official Site]
· All Ann Taylor Coverage [Racked]