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We were all stunned when Rock & Republic was to be come exclusive with suburban Milwaukee-based Kohl's. This past weekend we saw the next incarnation of the partnership - it happened at the Hammerstein Ballroom during New York Fashion Week. A long list of celebrity guests and fashion VIPs showed including Zoe Saldana, Ed Westwick, Ashlee Simpson and DJ Ruckus. It was a fair showing for the denim brand which continues to build on Kohl’s private and exclusive brand strategy, which accounted for a whopping 48 percent of total sales in 2010.
· Kohl's [Official Site]