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The CityTarget on State Street has set an opening date in the heat of the summer on July 29. The store's features include, besides being in the coolest building on earth, a second floor fresh produce, smaller more maneuverable shopping carts, Pret a Manger cafe, and a second floor view from the iconic rotunda.
The aesthetic of the store won't rely on red as an overwhelming brand reminder but rather take into account the spectacular beauty of the building using white and grey with very little red and paying attention to the historical details.
· Target has eye on Summer Debut [Crains]
· All Target Coverage [Racked]
· Target [Official Site]