Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
The first commercial for David Beckham's Bodywear line for H&M ran during the Super Bowl last night. The ad focused on Beck's muscled body as the camera drooled over his tattoos and paused on his underwear. At the end he flashes us a little smile, all to the tune of "Don't Let Me Be Misunderstood" by The Animals.