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Kohl's Gets Versatile; Smaller Format Stores Arrive

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Suburban Milwaukee-based Kohl’s opened eight new stores last week, seven of which are small-format stores with about 64,000 square feet. Kohl's said the store openings will be disproportionately tilted toward this format for the foreseeable future. This gives them more options to open stores in densely populated urban areas, for example The Loop.

With a drop in Q4 profits, Kohl's has realized it's time to get creative beyond the Rock & Repiblic and Princess Vera Wang lines. The new stores feature updated checkout stations, newly designed shopping carts, reinvented beauty departments, fitting-room lounges, expanded customer service areas relocated to the front of the store, in-store kiosks and electronic signs for all departments.
· Kohl's [Official Site]
· Kohl's Opens New Format Stores [WWD]
· Kohl's Goals: Localized Assortments, Smaller-Format Stores [RIS]