clock menu more-arrow no yes mobile

Filed under:

Ulta Picks up YBF, Cosmetics You Can Count On

New, 1 comment

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

A little lip color is your best friend. After all makeup enhances your natural features so why wouldn't you count on it like it's your best friend? YBF Beauty is just that - personalized beauty products that give you a confident glow, inside and out. Its a complete collection of makeup essentials from industry insider Stacey Schieffelin, who brings her runway model glamour and beauty business savvy to the line. All these beauty goodies, none of which will run you more than $39 are now available on suburban Chicago-based and in ULTA stores.
· ULTA [Official Site]
· YBF Beauty [Official Site]