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As our sister site Racked National has reported, the rumors about H&M going upmarket are true. Hennes & Mauritz will be launching a new fancy retail chain. The concept would be similar to H&M's modern trend-driven shop, COS which places more emphasis on fit and fabric. As this this was just uncovered, we are not sure if the shop will be offered in the US.
· H&M to Launch New Retail Chain [WWD]
· It's Official: H&M Is Launching a New Chain [Racked]
· All H&M Coverage [Racked]