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Diego Rocha's Advice for The 10 Aspiring Designers in Tonight's Fashion Foundation Competition

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Fresh off a flight from Brazil, Chicago-based designer, Diego Rocha will judge the 10 designers partaking in tonight's competition for the coveted Chicago Fashion Foundation prize. Late yesterday he took a few minutes to chat about tonight's event. We wanted to know what he was wearing and what advice he would give to the participants.

"I don't know yet but I always try to dress casual - it keeps me young. For the show, I'm really ecited to see new faces and new work. Each year I'm more impressed and it is easy for me to get into the work. When you go year-by-year and you get more difference between the students - each year they do something more brilliant. Its a very eciting for them."

"They have to remember that this is a competitinon and there's nothing to be nervous about. You have to sell themselves really hard - sell your product and your intentions and your ideas. Sell your design and inspiration. Make sure everybody knows what makes you better than the others."

· Diego Rocha [Official Site]
· Chicago Fashion Foundation [Official Site]

The Chicago Cultural Center

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