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H&M's exclusive designer collaborations are always in high demand, and Marni at H&M will be no different. After talking to a seasoned staffer who will be working her 10th designer collection launch tomorrow we feel like the Marni at H&M collection may be the best to date.
"It's so wonderful this time with the guidelines of how to shop because at least everyone gets to touch it [the collection] and not worry about elbows being thrown. Leave your elbow pads at home."
Since the State Street H&M is majorly under construction, the Michigan Avenue location is the only place where you'll be able to shop the collection in the city. The store opens at 8AM but keep in mind there will be a crazy line. The line for Versace for H&M started to form at 3PM the day before.
The first 300 people in line will be given a colored bracelet; there are 10 colors with one for each group of 30 customers. Your color determines when it’s your time to shop in the designer collection area. Each group will have15 minutes to shop, with 5 minutes between slots. The bracelets are only for customers shopping the Marni collection and are used to shorten the queue and make your shopping experience easier.
You are only allowed to buy two pieces per product. For example, no more than two sizes or pieces. Your place in line does not guarantee any items from the Marni for H&M collection. At 11:30AM whatever is left will be available all customers with or without a wristband.
· Marni at H&M [Official Site]