Sofia's Spring 2012 American-Inspired Lookbook is Hott as Hell

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Every now and then we get a video that makes us fall in love all over again. Sofia boutique's newest Spring 2012 video cookbook is one of those videos. The shop's new stock is inspired by 70's bikers, Americana--southwest and native american. The piece was filmed by famed photog and videographer, Billy Rood in which models are seen drinking vintage Budwieser cans, riding Harleys and hedonistically dancing around a burning teepee with Sofia's logo on it. Spring labels include Bless'ed Are the Meek, Mara Hoffman, One Teaspoon, Pencey Standard, Stylestalker and Wildfox.
· Sofia [Official Site]