New Lingerie Line Proves Sex Sells and Can Give Back Too

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Today is the launch of a new lingerie company named Naughty for Nice. The line is all about high quality, ethically produced, lingerie that works with non-profit partners to gives ten percent of its proceeds to charities that improve the lives of women. Created by Chicago area natives Matt Goodman and Maggie Gillette, the line is even manufactured right here in Chicago.

Matt and Maggie believe that they can use Naughty for Nice to push the boundaries of cause brands to a sexier, edgier place than they've ever been before. Matt explained, "We know sex sells- we want to show it can give back too!” Utilizing their backgrounds in advertising and philanthropy, Matt and Maggie believe they can bring a unique perspective to the lingerie world targeting fashionable yet socially conscious consumers.

Naughty for Nice has just today launched with a signature thong, available in white, black, blue or pink. $22 for one or $60 for three with proceeds being contributed to ovarin cancer awareness initiatives. Look forward for a gradual expansion of Naughty for Nice into a full line of lingerie.
· Naughty for Nice [Official Site]