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Since rolling out their new street level look, and launching a magazine, men's and women's clothing retailer, EXPRESS has been finding creative ways to be more current, making over their image.
The latest spectacular stunt is a free fashion show to be held here in Chicago on during Memorial Day weekend in conjunction with the Express Fall 2012 marketing campaign shoot. The event, called “Rock the Sidewalk” is on the 25th at 5:30 and is should be a full-on production. Need another reason to go? Three words: "ICE CREAM TRUCK".
· Express [Official Site]