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Yep, that didn't take long, Chicago style maven, Morgan Gutterman has already begun rebranding her North Damen destination, The Edit under the new name Edith Hart. And its all starting with Instagram - even before the answering machine message! Morgan and her crew have been instagramming photos of leather and lace in X-Pro Roll II and beach ball bright denim in the Amaro filter for the past few days now. You expect to see the girls continuing to post under under Edith Hart from here on out. Look forward to the rest of the re-brand documentation via instagram in the coming weeks with the next major step being the new Edith Hart awning.
· edithhart [Webstagram]
· Edith Hart [Official Site]