clock menu more-arrow no yes mobile

Filed under:

Desirée Has Big Plans for Making Ebony a Lifestyle Experience

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

As Desirée Rogers, CEO of Johnson Publishing addressed students at Columbia University recently, she touched on the Ebony brand she's re-energizing. After a tough first year in the hot seat, Desirée has broken down, cut the fat and rebuilt the Johnson empire to focus on growth and expansion in year two.

Things to look forward to are all-encompasing, citing motives of building a lifestyle company. Think Jet-sponsored concerts, boat trips, an online dating site and the resurrection of Ebony Fashion Fair fashion shows which have been on hiatus since 2009. Additionally, Desirée may have someone start a home line which could include dinnerware, or an apparel or jewelry line.
· At Ebony and Jet, Desirée Rogers Is Keeping up with the Johnsons [NY Observer]