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The #1 Most Registered-for Gift at Williams-Sonoma Is....

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Registry time. When starting a new life with hotsie-totsy or your hubby-bubby, you're most likely moving into a larger place, upgrading your tools for living, and have every intention of staying at home christening the mar age every single night after a romantic pasta dinner. We found our the Williams-Sonoma, located on level two on the North end of Michigan Avenue is one of the busiest locations in the entire country and bridal registry accounts for 10% of their total business. Intrigued with this juicy morsel of intelligence, we ask Mr. hotpants manager of the store, Matt Jungels what the most registered-for product is.

Before there were barcodes and SKUs to keep track of what people wanted, the most popularly registered-for category was dinnerware. Not any more. Kids these days are keeping the plates and flatware simple & functional - no more Rosenthal or George Jensen for the new Millennium. The KitchenAid Mixer is the most registered-for gift now, in iconic bridal white.
· Williams-Sonoma [Official Site]
· All Weddings Week Coverage [Racked]