Havaianas Popping Up Again at North Ave Beach

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Remember last year when the Havaianas pop-up shop opened at North Ave Beach? There were games and giveaways and people talking on flip flops as flip phones... well The Havaianas fruit stand pop-up is coming back again for more. The project is spearheaded by Glamour this year and will exclusively feature the Make Your Own Havaianas. At the fruit stand (all plastic fruit) you’ll be able to choose your flop color, band color and embellish the band with morsels of sparkle. It happens smack dab on hump day, June 27th from 6-8PM.
· Havaianas [Official Site]
· Havaianas North Ave Beach Pop-up Opens [Racked]