POOF! Optica Rebrands to Morgenthal Fredrics; Watch the New Campaign Video Starring Norman Reedus

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Optica in Chicago has officially been converted to a Morgenthal Frederics store. Located on Oak at Michigan Ave, the store has recently undergone minor renovations which were completed last week with the final placement of its new signage on the front of the building.

This comes on the heels of Morgenthal Frederics’ recent website re-launch and ad campaign starring Norman Reedus of AMC’s hit television series The Walking Dead. Comprised of eight images and a short video, that you can watch after the jump, the new campaign captures the actor in some of the brand’s most unique frames, capturing the cinematic qualities of a city lifestyle which likens itself with the timeless appeal of Morgenthal Frederics.

· Morgenthal Fredrics [Official Site]