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Each year, there's two big music fests we look forward to. One being Pitchfork, the other of course is Lollapalooza. This year its held August 3-5 and will be launching a first-ever pop-up shop concept called “LollaShop.”
The temporary LollaShop will be open to ticket holders and those who aren't able to get tix to buy T-shirts and Lolla merch. It'll also be a space for signings by performers, a retail experience by adidas, as well as fashion-and music-focused programming throughout the week. The shop opens July 27 and stays open through August 6.
· Lollapalooza [Official Site]