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Swatch, known for its retro and colorful watches, is bringing its high end watch holdings to a super boutique on Michigan Ave. It will be the Swatch Tourbillon Boutique. The store will occupy the erstwhile Nokia store and sell the group's ultra-luxury brands including Breguet (Reine de Naples, anyone?), Blancpain and Jaquet Droz, along with others. This will be the brand's fifth boutique in the US.
Michigan Avenue is turning into quite the "watch row," and so far, Swatch Tourbillon's neighbors will be Cartier and Rolex, practically directly across the street, Tourneau just a couple of blocks north where all of the aforementioned brands can be found, (remember?) and a standalone Omega store in the Westin Michigan Avenue building which is a Swatch brand, directly across from Max Mara. No word yet on when the store will open.
· Swatch [Official Site]
· Swatch to Sell Luxury Brands on Mag Mile [Crain's]
· The Nokia Store on Michigan Avenue Has Officially Closed Down [Racked]