The Limited Opens New Full Figured Shop-in-Shop, Eloquii at WTP

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Every woman no matter size or style deserves great versatile fashion. eloquii by The Limited, the newly launched full-figured fashion line that celebrates a woman’s sense of style, respects her curves and still offers uncompromising fit, quality and comfort. The Limited store on the fourth floor in Water Tower Place has just opened a shop-in-shop.

With more than half women in the US being considered plus-sized, The Limited extensively researched and listened to what their customers were saying, revealing the need to dedicate space own the in-store environment to serving the full-figured community. This comes as one of the first parts of a National rollout in Detroit, Indianapolis, Washington D.C. and two more on the way in 2012 in St. Louis and Baton Rouge.

Right now, upon opening, the shop is selling the Spring/Summer Collection which includes tops, bottoms, dresses, and accessories and shoes. Price points range from $29-$79 for tops, $70-$100 for pants, $80-$190 for dresses and $98-$170 for jackets and outerwear.
· Eloquii [Official Site]
· The Limited [Official Site]