clock menu more-arrow no yes mobile

Filed under:

Topshop's Itinerary for Summer Fun Starts With Pitchfork

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Relaxing by the beachfront, extended lunch breaks and music fests. These are things that make summer in Chicago feel like summer. And Topshop is there with you, hosting a series of fun initiatives celebrating cool British style, the Olympic season and summer fun with brand experiences.

If you're at Pitchfork festival keep your eyes peeled for the Topshop fashion trucks, same with Lollapalooza and of course, they're giving away gift cards ranging from $10-$200 and red white and blue Brit-style sunglasses celebrating the Olympics. Additionally, a Chicago street style photographer will be on board the trucks and in-store to capture the best looks.

· Friday July 13th – Sunday July 15th - Hey Pitchfork goers, Topshop/Topman Fashion Truck cruisin' 'round plus you get a gift with purchase at the store

· Friday July 27th – Sunday July 29th - for the opening of the Olympics in London, there's the Fashion Truck, a DJ in-store, giveaways, Street Style winners & gifts with purchase.

· Friday August 3rd – Sunday August 5th - for Lollapalooza, flag down the Topshop/Topman Fashion Truck, shop the jams with the in-store DJ and win one of the giveaway contests, or be a street style winner.

· Friday August 10th – Saturday August 11th - Wrapping up the Olympic madness, the store will host another DJ, give away even more free stuff, another Street Style contest with prizes.
· Topshop [Official Site]