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In the Lollashop and the merch tents, you'll shop the usual Lollagear, but this year, Gap has designed the most important piece of merch that thousands upon thousands will take home to their respective corners of the world--Lollapalooza 2012's official T-shirt. Priced at $25, the red and white design printed on charcoal heather grey or white alludes itself to the iconic World's Fair posters and imagery of the skyline of yesteryear.
And then there's the unofficial design: A fierce fire breathing dragon popping out of a takeout box of noodles with Lollapalooza spelled out in noodles. It's called "Year of the Dragon".
[Click to enlarge and see the mysterious detail of the noodles]