Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
For the most important launch in the recent history of Ebony, Jet and Fashion Fair Cosmetics, amidst the plans to re-energize the empire, a new product is about to launch. A foundational product--most literally. The 40 year old makeup company now has True Finish Refining Mineral Foundation.
This is the brand's first liquid mineral foundation, consists of 18 shades for many ethnic skin tones and was in development for four years. All are fragrance, paraben and oil free and feature a semiprecious antioxident-rich mineral called malachite which helps retain hydration.
In an interview with WWD, Desiree Rogers, says one shade can cover three tones and can be built upon. As far as names for the shades; Honest Chocolate, Chic Cinnamon, Peaceful Pecan, Virtuous Truffle and Tenacious Topaz, all priced at $28.
· Fashion Fair [Official Site]
· Fashion Fair Launches First Liquid Mineral Foundation [WWD]