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According to Racked on the national scale, something that everyone can learn from is how effortless Nicole Ritchie makes boho seem... just look at her smoky eyes in the photo. We see a touch of cloud-like dreams, a sprinkling of wonder and the freedom to knock politics. This image comes from Macy's Impulse, of which she's designed a capsule for. She's wearing her own clothing in the campaign because, "really, who can capture the spirit of Nicole Richie better than Nicole Richie?" The line consists of about 30 styles and arrives at Macy's in September. [Racked]