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Doing the Math on Instagram

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On the edge of our seats for Nike's superstore, Niketown Chicago to reopen, and waiting for Burberry's new Michigan Flagship to finish construction can get to be tiresome, worrisome, and you may feel like you're in the dark about what's going on. If you're waiting by your phone in the middle of the night, wondering... need not fret--open up Instagram. Chances are, you're already following the photo app's two most powerful brands. Coming in at #2. is Nike with 322,721 followers, only to be headed off by Burberry with 454,233 followers. [Racked]