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Last night, New Hompshire-based Timberland opened their Michigan Ave shop with a packed bash of footwear fanatics and familiar 'Ave' faces. The kicker here, is that the store is the perfect brick & mortar extension of the eco-friendly brand, top to bottom. So much so with this store that even that the crew from New Hampshire flew in for the party.
Walking Shimmying through the crowd in under the substantial timber beams, sipping Veev organic fresh juices out of old fashioned Ball jars, one can't help but admire the details of the shop's build-out. Reclaimed wood, recycled leather and rubber are integrated with the fixturing and carry through to the aesthetic of the shoes. Local bluegrass band The Great Divide provided entertainment while shoppers checked in on men's and women's Fall 2012 Timberland collections and noshed on farm-to-table treats from The Bedford.
Later on this fall, Timberland will be planting a grove of trees (already adding on to their count of a million) with local charity Friends of the Parks this fall in honor of all of the guests that came out for the event.
· Timberland [Official Site]