Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Yesterday in New York, Uniqlo Chairman Shin Odake confirmed that Uniqlo will indeed be launching e-commerce in the US this fall. While this is happening and we're waiting for a Chicago store, the brand is wanting to position itself as a leader in tech and textile innovation. What does this mean for the future of the brand? Racked National has gone into depth explaining the relationships with Uniqlo's goals in performance clothing and their past in collaborating with high-end designers giving them status of a fashion brand. [Racked]