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More Intelligence from Inside AT&T's Michigan Ave Superstore

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Photo: Fast Company

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This weekend, AT&T's new non-sales focused flagship will open. Amongst the LED atrium and flatscreen lined walls, the folks at Fast Company have delved into the tech territory the phone brand has laid the groundwork for on 'The Ave'. In this report, we read that actual salespeople will be on hand when you walk through the door to greet visitors, rather than rely on tech (or robots) to welcome customers into the shop.


[Photo: Fast Company]

Features of the store, visible as soon as you walk through the aforementioned atrium include a touchscreen table loaded with AT&T's favorite apps available for AT&T, Sprint, and Verizon which are downloadable via QR, Bluetooth or simple URL. Also in the back of the store there's a kids gadget table, and an area called the App Bar where salespeople can suggest apps based on the customer's interests.

Even further within AT&T's bowels, there's a colorful splashy studio space where you can pick up limited edition, custom-designed phone cases only available at this particular flagship. Also back there is a model kitchen with tricked-out home automation software and a Nissan leaf where you can sit in the driver's seat and play with a car phone next to a living room with couches where you can play Xbox 360s and fool around with AT&T U-verse.
· First (Unofficial) Look Into the AT&T Superstore on Michigan Ave [Racked]
· Peek Inside AT&T's New 10,000 Square Foot Flagship Store in Chicago, Complete With "Vibe Of Exploration" [Fast Company]
· All AT&T Coverage [Racked]

AT&T Superstore

600 N Michigan Ave, Chicago IL