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United Colors of Benetton has just opened its remodelled flagship location on Michigan Ave. The redesign marks an important step in the evolution of the Benetton brand in the United States while it debuts the first women’s collection by You Nguyen, Chief Merchandising Officer and Creative Director.
For Fall 2012, United Colors of Benetton expresses its unique heritage as a knitwear-based collection, offering a wide array of knit techniques, colors, and textures. The store is a return to Benetton’s roots, where shoppers will “feel the knits” – through sight as well as touch.
Creating a visual anchor towards the back of the store is a larger-than-life folding attaché case designed to house colourful stacks of sweaters. The custom furniture unit folds on a hinge like a suitcase, and rolls on wheels allowing for it to be a moveable, dynamic object. A cash/wrap desk wrapped in woollen stripes of knitwear and specially-designed, striped knit Mangas pouff by Patricia Urquiola create a cozy, soft feeling within the sleek space.
The store debuts new fixtures and interior design based on The Lissoni Concept for Benetton, created by prominent Italian architect Piero Lissoni. The plan features a minimalist aesthetic, composed of dark fixtures set against a neutral background. Clean lines of exacting precision divide and structure space through the use of metal racks, cube or rectangular tables with sleek finishes, and track lighting overhead.
· United Colors of Bennetton [Official Site]