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Niketown, the three-story retail destination built in 1991 suddenly closed almost six months ago without any prior warning or much of an explanation. With the details about this supposed remodel being so hazy, we had our doubts the store would ever reopen to its full potential. This week, we got news that the store is nearly finished with the remodel and when the store reopens, it'll have a bajillion new features, with an emphasis on tech.
The more than 50,000-square-foot, store will offer a premium assortment of products from running, training, basketball, football, sportswear, soccer, golf and tennis, as well as special merchandise exclusive to Chicago. This special merch includes the world's largest, premium selection of Jordan Brand footwear, apparel and equipment as well as Nike+ products and a NIKEiD studio for product customization and personalization.
Around the store will be mascots and logos representing more than 40 local high schools and professional sports teams, artwork celebrating Chicago neighborhoods, exclusive Chicago Bears historical photos, the complete collection of Air Jordan footwear on display and a Reuse-A-Shoe program.
The store itself has been redesigned to optimize energy efficiency and incorporate recycled and reclaimed materials into the store design. Additionally, Niketown is expecting a LEED Gold Certification.
· All Niketown Coverage [Racked]