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Goop Power

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J. Crew and Gwyneth Paltrow have just set forth on a journey to sell clothes together. In the last Goop newsletter, Paltrow models eight complete J. Crew outfits. Racked National points out that as an American living in London, she might just be the perfect brand ambassador for J.Crew's British expansion citing a stat that, since launching in the UK, eight percent of all traffic to the J. Crew site is being driven by Goop. [Racked]