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Davines, which makes sustainable hair care products and an organization called The Fruit Tree Planting Foundation are making Sustainable Beauty Day happen for the second year in a row on Monday, October 15th. 180 salons across the US and Canada (6 within Chicagoland) will open their doors to offer clients cut and styling services free of charge. Each client will be encouraged to make a $15 minimum donation for the service, and 100% of the proceeds will go to The Fruit Tree Planting Foundation.
The Fruit Tree Planting Foundation exists in support the worldwide efforts to plant trees at schools and communities with low-income families, ultimately providing improved nutrition and long-term environmental benefits. And it could only exist with sweet deals like this one. $15 for a cut & style? Booyah.
Last year's Sustainable Beauty Day raised over $25,000 thanks to the participation of 54 salons in the US and Canada, and helped plant 6,000 fruit trees in Mozambique's impoverished communities and at an orphanage in South Africa. This year Davines hopes Sustainable Beauty Day 2012 will bank $50,000 to fund a fruit tree planting project in Brazil to be executed in February 2013.
· Davines [Official Site]