clock menu more-arrow no yes mobile

Filed under:

LILL Studio Unveils Giant Touchscreen on Michigan Ave

LILL Studio founder, Jennifer Velarde demonstrates the touchscreen

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

This week, LILL Studio is installing a giant touchscreen in The 900 Shops. What's awesome about this that you can create your very own custom handbag & accessories on this giant screen-very simply. From what we're told, this technology is similar to the Nike custom design technology for kids where you manipulate the imagery on the screen just like on your phone to choose the style and fabric. Customers can design their very own creation in as little as four touches choosing from 40 styles and 140 fabrics. And just like if you designed a purse or an iPad cover in-store, the custom bag will be ready in 3 to 4 weeks.
· LILL Studio [Official Site]