Rebecca Minkoff's Shoe Success Story

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Apparently there's a secret to Instagramming pics of your shoes, and Rebecca Minkoff has got it. Racked reports that WWD's latest digital forum unveils the success of Minkoff's brand has had with the social platform, citing that Instagram was in part responsible for a 100% increase in footwear sales over last year. Minkoff posts one photo of her shoes each day and instantly garners 'likes'. Funny bunny: Bloomingdales had to reorder the fall 2012 styles that Instagram focused on. Laughy taffy: there are now weekly promotions revealed in the Instagrams. [Racked]