Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Red Door, which operates 31 spas under the namesake brand in the U.S. as well as 18 Mario Tricoci Hair Salons will be accelerating their business and expanding soon. Parent company, Elizabeth Arden has taken a $12 million chunk from investor, J.H. Anderson Holdings Inc. which will grow the $150 million-per-year business. The ambition is that Red Door will 'amp up the boom boom pow' strengthening the Elizabeth Arden brand, eventually pushing the brand to Asia. Will this push for an increased Red Door brand make any difference to Tricoci salons?
· Elizabeth Arden Invests in Red Door [WWD]