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Makeup Forever Taking Road Trip

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Beginning next month, Make Up Forever is taking a road trip to 10 major cities in the US and Canada which include Chicago. The road trip's goals are centered around the Make Up School and giving customers personalized education in make up. Consumers can bring impulse cosmetics buys — of any brand — (or the whole make up bag) to these events, and Make Up For Ever artists will teach them to use the products, free of charge. The brand will also dole out over 500,000 free samples of Pro Finish on the tour. [WWD]