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Yay for Equinox Fitness for hiring Terry Richardson (for the third season in a row) to shoot their new campaign which wil be plastered to outdoor ad spaces across America. The series of photos is quintessentially the Equinox aesthetic, using the mantra, "It's Not Fitness, It's Life" and even more so the Terry Richardson aesthetic with his mantra, "Sex is intense." Hint: you can click photos to enlarge them. [WWD]