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Pendleton Progression

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Portland-based Pendleton, known for hipster collaborations with brands like Opening Ceremony and Junya Watanabe/Comme des Garçons has made it known they're repositioning the brand further to celebrate its 150th anniversary. This year, Pendelton is launching a new in-house line called the Thomas Kay Collection which will be aimed at a younger, more fashion-conscious clientele. Look for the western/sophisticate collection in younger boutiques next Fall. [Racked]