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The War on Showrooming Intensifies

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Target has just announced a new price-match program effective immediately that guarantees to match the lowest price on equivalent items at Amazon and, ToysRus, among other retailers. For the official verbiage of the policy head to Racked National. The move to match low prices is the most ballsy thus far in the war on "showrooming" as it gives the customer the advantage of not having to wait for shipping but still get the best price. [Racked]