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Continuing its recent expansion—the company also opened new stores in Boston and Washington this year— The Frye Company bowed its harness-filled shop in the Gold Coast on Tuesday.
Filled with 800 shoes, the store has a lovely leather scent and a homey, worn-in vibe that "we hope makes people want to hang out all day," said the brand's creative director Michael Petry. With riding boots, a whole section devoted to motorcycle-inspired styles, and yellow boots that showed up everywhere at Woodstock, the shop has plenty to pore over. Here's a peek inside, and at what's lining the shelves right now.
· The Frye Company [Official Site]