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Nike opened its new concept store, NIKE RUNNING BUCKTOWN, on Saturday. With all kinds of interactive technology to educate customers about the brand, the store is part of a larger strategy to build more category-specific stores that target specific types of athletes.
Decked with reclaimed wood floors and sporty bleachers, the new store houses running, training, and sportswear products. And, how's this for a touch of Chicago spirit? Local racers are invited to donate their bibs to be hung on the exposed rafters overhead.
As for the brand's decision to set up shop in Bucktown? The pocket of Chicago "has a lot of runners," according to a Nike rep's statement in DNA Chicago. Fair enough! If you can't sprint over to Bucktown today, take a peep inside the store below.
And by the way, there is one other Nike concept store in Chicago: the Nike Training Club in Lincoln Park (open since January) caters to female athletes.
· All Nike Coverage [Racked]