Peep Mario Tricoci's "Pure Beauty" Shoot

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• Celebrities are just like us! Mario Tricoci takes phone-snaps too.
• Why is Mario in socks? Because the male model is wearing Tricoci's shoes.
• Makeup artists readily dusted on powders and potions.
• The models were from Factor.
• Mario Tricoci had a quick powwow with nail director Amber Edwards and his flame-haired model model
• Color director Nelida d'Alessandro helped select the celestial, all-white wardrobes for the models.
• Creative director John Gialluisi was on hand for tweaks, tugs, and extra hairspray.
• The models wore floaty looks that captured the "pure" vibe.

Mario Tricoci Hair Salons and Day Spas recently held a shoot to capture the light, bright spirit of its new Pure Beauty Collection. Lucky us, a tipster was on hand to shoot over pictures of the lovely Factor models, cute pixie cuts, and busily futzing creatives. As for the inspiration?

"This season, our collection is called Pure Beauty, so we wanted our shoot to portray just that: an organic, clean beauty," said creative director John Giallusi. Giallusi and photographer Lisa Sciascia set up shop in a South Loop photo studio that had a ton of natural light and "a real positive energy," he said.
Models sported hairstyles of different lengths and textures, but all looks had a pure, easy vibe "so that our [clients] get a picture of how they can achieve these nonchalant but put-together looks," Giallusi explained. Check out the angelic looks, and find out why Tricoci himself strode around the set shoeless.
· Mario Tricoci [Official Site]