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H&M on Michigan Avenue Still Has Plenty of Isabel Marant

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We popped into H&M over the weekend to scope out what's left of the Isabel Marant collaboration, and found the selection surprisingly robust. But first, we grilled the team on what went down on Thursday morning.

The knitwear went quickly, according to one staffer, but the rush wasn't anything like what the team saw for—dun dun dun—Margiela X H&M. For that collection, one intrepid fan started camping out at noon the day before the launch. By contrast, the first Marataholic showed up at 6 p.m. on Wednesday evening. Still, pretty unbelievable. But noon? That's devotion.

By opening time on Thursday, there was a line around the block and shoppers bum-rushed the back room, where all the merchandise is held. And after dutifully cleaning out the looped sweaters, fringe booties, and beaded-jackets, the collab fans left what's below.


· All Isabel Marant x H&M Coverage [Racked National]