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Ayr is a new, denim-focused women's line. Created by Bonobos co-founder Andy Dunn (who's also behind Chicago's Monica + Andy), Maggie Winter (formerly of J. Crew) and Jac Cameron (formerly of Madewell), the line soft-launched yesterday. It has a limited run of 1,000 jeans, broken down into "ciggy" and "skinny" styles. At $165 to $175 a pair, the styles are now available online. [Racked National]