clock menu more-arrow no yes mobile

Filed under:

Get New-Year's-Ready Hair With George the Salon's "Cashmere Curl"

 Photo: Courtesy of George the Salon
Photo: Courtesy of George the Salon

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Need a fancy hairstyle to go with those pretty party dresses? Just in time for the holidays (and the associated slew of soirees), George the Salon has introduced the "Cashmere Curl."

Here's how the service works: after washing your hair, technicians spritz on a Davines texturizing spray that contains heat-activated cashmere proteins. While the blowdryer does its thing, the proteins do theirs, getting rid of frizz, adding natural volume, and lifting the roots. Next, the stylist applies a Kerastase light blow-dry gel with golden micro-particles that add a little shine; then, the curling iron comes out. The result is bouncy, soft, party-ready curls.

The service costs $60, and if you want it done anytime near New Year's Eve, we'd recommend booking your salon chair stat.
· George the Salon [Official Site]
· All George the Salon coverage [Racked Chicago]