BCBG Max Azria Launches "The Birthday Club"

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

On Friday, BCBG Max Azria will host its first-ever "Birthday Club" event. Here's how it works: all shoppers born in December can swing by the 5 to 7 p.m. bash to get 20% discounts on all merchandise, including items that have already been marked down. (Just be sure to RSVP to 60673@stores.bcbg.com.)

Club members also get perks like personal shopping appointments with the brand's stylists. Going forward, the events will take place on the third Friday of each month, and—this is the cool part—the Halsted store has the exclusive on these birthday soirees.
· BCBG Max Azria [Official Site]
· All BCBG Max Azria coverage [Racked Chicago]