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It's been a hot minute since Matt Kasin, AKA the Gaudy God started manufacturing GOD beanies. And now, this February, it's all about #FASHION beanies. Matt tells us, "I love the idea of cyber-fashion on Tumblr, Twitter, and Instagram, and figured since we hashtag our photos with all these different labels, why not just start hashtagging our clothes. It's definitely very self aware and made with a sense of humor." Besides being only $30 and ultra clever, they're practical for chilly days or a Jessica Simpson-esque supermarket run.
· Gaudy God [Official Site]