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Mario Tricoci Launches Two New Affordable Hair Care Products

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Mario Tricoci, owner of a 35-year old empire of hair salons and day spas, has just come out with two new products, expanding the range that has brought clients far and wide glorious results.

Inspired by spring runway trends, Creative Director John Gialluisi has coined "Mist Lady Luxe" as the moniker for how this new series of product makes hair feel. "Lady Luxe is a look that emanates luxury," John says, "What Lady Luxe means to us is luxury at an attainable price." Ahem, that "attainable price" is a breezy $13.

Rockin' Curl, the first new lab creation, is a paraben-free humidity resistant crème using vegetable-based proteins to eliminate frizz and keep curls alive. The second is Ocean Mist which is essentially a volumizer with sea salt and algae extracts to be massaged into the scalp, creating great second day (morning after)-looking hair.
· Mario Tricoci [Official Site]
· All Mario Tricoci Coverage [Racked]