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In fifteen days Madewell officially opens its first store in Chicago proper. Starting on April 2, the store is having an exclusive opening party that (of course) Megan Taylor will be DJ'ing and On an On will be performing a set. The following day, on April 3, starting at 10AM when the store opens, you're going to want to be there in the line on Rush Street. Just like when Topshop opened, the first 150 people will get a mystery gift card ranging from $10-$500.
· All Madewell Coverage [Racked]
UPDATE 3/25/2013: The opening event on April 2 is by invitation-only and will be closed to the public.