clock menu more-arrow no yes mobile

Filed under:

Benetton Launches #BeYourSelfie Contest, Limited Edition Shirts

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

A brand that has always been known for color and conscious controversy is launching a new series of Spring events tomorrow. United Colors of Benetton in The Shops at North Bridge ramps up in time for warmer weather and self expression beginning with an interpretational color quote from Diana Vreeland, "Pink is the Navy Blue of India", along with an Instagram selfie contest.

Head to the shop tomorrow to eat and shop all things pink and shop Limited Edition t-shirts ($29) with Spring campaign personalities' images on them-like this one with Charlotte Free. All proceeds are donated to the UNHATE foundation. While you're there tomorrow night, or whenever you have time between now and the end of the month tag a selfie #BeYourSelfie and #Benetton for a $300 shopping spree.
· Benetton [Official Site]


520 N Michigan Ave, Chicago IL